by Ali | Dec 10, 2024 | Digital Marketing Strategy, Digital Marketing 101
This year has been a wild ride, with the 2024 digital marketing landscape evolving faster than ever. Here’s a look at the top trends that have shaped the industry in 2024 and how brands leveraged them to stay ahead. 1. AI and Automation Lead the Charge Artificial...
by Ali | Jun 7, 2024 | Digital Marketing 101, Social Media
Running a Meta ad campaign for a small business can be worth it, but it depends on your goals and budget. Okay, but before we get too ahead of ourselves – who or what exactly is Meta? Meta is a gigantic company – they are so big that they literally call...
by Ali | Apr 18, 2024 | Digital Marketing Strategy, Digital Marketing 101, Social Media
In today’s digitally driven world, the significance of social media for small and medium businesses (SMBs) cannot be overstated. What was once considered a mere platform for personal networking has evolved into a powerful tool for businesses to connect with...
by Ali | Dec 1, 2023 | Digital Marketing Strategy, Digital Marketing 101
What exactly is a customer journey? The customer journey is all about how people go from finding out about your business to buying your products or paying for your services. Most importantly though, is them coming back to buy more, and even moreso, advertising and...
by Ali | Sep 3, 2023 | Digital Marketing Strategy, Digital Marketing 101
The 7 C’s of digital marketing has been created to help us remember key concepts or elements of digital marketing. These can be used as a framework to better understand digital marketing and the processes involved. The 7C’s include: 1. Content Content is...
by Ali | Sep 3, 2023 | Digital Marketing Strategy
Many have wondered what exactly Artificial Intelligence (AI) is, and even more so – if it is going to replace humans and ultimately, jobs. The basis of this particular answer is that AI is all about balancing innovation with human ingenuity. But what exactly...
