The Grind [Marketing]

Understanding Digital


Brand Identity

Having a brand identity includes the visible elements of your brand. This can include your logo, your colour pallet and the overall look and feel that helps identify your brand to your clients.


Web Development

Web development refers to what needs to be done in order to create a website that your customers and clients can find on the internet. Websites can be single sttic landing pages, or complex, multi-pages – whatever your



User experience (UX) refers to the study of learning what end-users (your clients) need and want, then ensuring that those insights are used to enhance your producats or services.


Social Media

The best way to interact with your customers (and target audience) is through the power of social media. A huge advantage of social media is that you are able to interact and share information in real-time.

Dive deeper into digital marketing

Leveraging Social Media: Why your business needs it

In today's digitally driven world, the significance of social media for small and medium...

Creating customer journeys: Why they are important for your business

What exactly is a customer journey? The customer journey is all about how people go from...

The 7 C’s of digital marketing

The 7 C's of digital marketing has been created to help us remember key concepts or...

Creating your business brand

A strong business brand is more than just a logo or a catchy tagline. It's the core of...

SEO: A key to staying competitive in today’s online landscape

In the digital age, where information is just a click away, businesses need to make sure...

Understanding AI: Is it taking over the business world?

Understanding AI (Artificial Intelligence) might seem like a concept from the distant...

10 reasons Social Media is valuable for your business

In today's fast-paced digital world, social media has transformed from a platform for...

Digital Marketing: 5 reasons why it is important for your business

In the constant, quick era of the digital age, it is vital that your business embraces...


We want to ensure that your brand identity is communicated to your customers and clients in the best way possible. This means that going in, we want to know your business, know your goals, and ultimately, get the gist of what it is that you would like out of our collaboration.