The Grind [Marketing]
Blog Posts
2024 Digital Marketing Wrap Up
This year has been a wild ride, with the 2024 digital marketing landscape evolving faster than ever. Here’s a look at the top trends that have shaped the industry in 2024 and how brands leveraged them to stay ahead. 1. AI and Automation Lead the Charge Artificial...
The Basics: Know exactly what your website will cost you
Creating and maintaining a website can involve several costs, which can vary depending on the complexity and specific needs of the site. At The Grind, we want you to know exactly what you are in for when signing up for and running your website. MUST HAVES: 1....
Meta ad campaigns: Are they worth it for small businesses?
Running a Meta ad campaign for a small business can be worth it, but it depends on your goals and budget.
Leveraging Social Media: Why your business needs it
In today's digitally driven world, the significance of social media for small and medium businesses (SMBs) cannot be overstated. What was once considered a mere platform for personal networking has evolved into a powerful tool for businesses to connect with their...
Plug-ins: A quick breakdown
You may have found yourself wondering, "What on earth are plug-ins?" Why do you need to know about them, and once finding out more about them, what needs to be done with them? This breakdown is for those who have had their websites made for them or are needing to...
Creating customer journeys: Why they are important for your business
What exactly is a customer journey? The customer journey is all about how people go from finding out about your business to buying your products or paying for your services. Most importantly though, is them coming back to buy more, and even moreso, advertising and...
The 7 C’s of digital marketing
The 7 C's of digital marketing has been created to help us remember key concepts or elements of digital marketing. These can be used as a framework to better understand digital marketing and the processes involved. The 7C's include: 1. Content Content is king in...
Creating your business brand
A strong business brand is more than just a logo or a catchy tagline. It's the core of your business – the emotion, value, and experiences that you want to evoke in your customers. Whether you're starting a new venture or looking to revamp your existing brand, here's...
SSL: What it is and why your website needs it
Ever wondered what the tiny lock to the left of the website URL in your browser is? If not, look to the top left of our website URL above. This little lock shows that the website is certified as being safe. But what exactly does this lock icon mean in a digital...