Running a Meta ad campaign for a small business can be worth it, but it depends on your goals and budget. 

Okay, but before we get too ahead of ourselves – who or what exactly is Meta?

Meta is a gigantic company – they are so big that they literally call themselves the “Metaverse”. The Metaverse includes Facebook, Instagram and Whatsapp, which as of April 2024, rank 1st, 3rd and 4th for most popular active social media users worldwide. So it is one company, that has quite the digital monopoly. They have the ability to reach and access the info basic information of millions of people.

We’ve summarised some of the key points to consider:

Targeted Reach:

Meta (formerly Facebook) allows for highly targeted ads, based on demographics, interests, behaviours, and location (deal for small businesses looking to attract local customers, as you can target ads specifically to users in your area), ensuring your ads reach the right audience.

Cost-Effective:

With Meta advertising, you have the ability to control your spend.  You can set your budget and adjust it as needed, making it accessible for those with limited marketing funds.

Measurable Results:

Meta provides detailed analytics, helping you track performance and adjust strategies. This also allows you to optimise your strategy and improve on your return on interest (ROI) .

Increased Brand Awareness:

Meta’s vast user base helps increase visibility and brand recognition among potential customers.

Customer Engagement:

Ads on Meta can generate likes, comments, and shares, fostering engagement and creating a sense of community around your brand.

Versatile Ad Formats:

Meta offers various ad formats, including images, videos, carousels, and stories, enabling creative and effective marketing strategies.