The Grind [Marketing]

Blog Posts

Leveraging Social Media: Why your business needs it

Leveraging Social Media: Why your business needs it

In today's digitally driven world, the significance of social media for small and medium businesses (SMBs) cannot be overstated. What was once considered a mere platform for personal networking has evolved into a powerful tool for businesses to connect with their...

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Plug-ins: A quick breakdown

Plug-ins: A quick breakdown

You may have found yourself wondering, "What on earth are plug-ins?" Why do you need to know about them, and once finding out more about them, what needs to be done with them? This breakdown is for those who have had their websites made for them or are needing to...

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The 7 C’s of digital marketing

The 7 C’s of digital marketing

The 7 C's of digital marketing has been created to help us remember key concepts or elements of digital marketing. These can be used as a framework to better understand digital marketing and the processes involved. The 7C's include: 1. Content Content is king in...

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Creating your business brand

Creating your business brand

A strong business brand is more than just a logo or a catchy tagline. It's the core of your business – the emotion, value, and experiences that you want to evoke in your customers. Whether you're starting a new venture or looking to revamp your existing brand, here's...

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SSL: What it is and why your website needs it

SSL: What it is and why your website needs it

Ever wondered what the tiny lock to the left of the website URL in your browser is? If not, look to the top left of our website URL above. This little lock shows that the website is certified as being safe. But what exactly does this lock icon mean in a digital...

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AI: How it can help your business

AI: How it can help your business

Many have wondered what exactly Artificial Intelligence (AI) is, and even more so - if it is going to replace humans and ultimately, jobs. The basis of this particular answer is that AI is all about balancing innovation with human ingenuity. But what exactly does this...

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Understanding AI: Is it taking over the business world?

Understanding AI: Is it taking over the business world?

Understanding AI (Artificial Intelligence) might seem like a concept from the distant future, but it's very much a part of our present digital world. But understanding AI doesn't need to be complicated. AI refers to computer systems that can perform tasks that...

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